Concept Definition
Align brand direction, target market, use scenario, quantity and timing.
From product direction to production-ready specifications for sampling and bulk production.
Our design and development team supports custom felt and straw hat programs from the first brief through approved production specifications. Bring a sketch, reference sample, seasonal direction or proven seller, and we translate it into workable decisions for shape, material, color, trim and finishing, then keep those decisions aligned through sampling and production.
A clear route from product direction to approved production specification
Align brand direction, target market, use scenario, quantity and timing.
Define silhouette, crown proportion, brim attitude and construction.
Match felt, straw, color, band, hardware and decorative details.
Review shape, workmanship and presentation, then lock the specification.
Move the approved specification into bulk production, packing and shipment.
Keep a proven base shape and refresh the product through trim, color and surface treatment for different markets and seasons
Keep the proven shape and proportions.
Refresh material quality and seasonal color.
Change bands, trims, feathers or hardware.
Add aging, abrasion or surface treatments.
Create a new story without rebuilding the whole product.
Explore the option system that matches the product you are developing.
Share a reference, an existing seller or a new direction. We will help define the right felt or straw construction, what should change, what should stay, and how to move it into sampling and production.